Friday, January 29, 2010

The Campaign for The Mercedes-Benz SLS AMG

Mercedes-Benz is completely redefining the speed, driving dynamics and design of the super sports car. The Mercedes-Benz SLS AMG accelerates from a standstill to 100 km/h in just 3.8 seconds. Constructed primarily from aluminium, it tips the scales at just 1620 kilograms, which equates to 2.84 kilograms per hp – an absolute peak value in the super sports car segment, guaranteeing driving dynamics in a class of their own.

Mercedes-Benz SLS AMG Wallpaper

With its gullwing doors, long bonnet and an instrument panel which is reminiscent of an aircraft cockpit, it embodies a powerful and passionate sportiness, coupled with exceptional elegance. The Mercedes-Benz SLS AMG is an invitation to “take off” with all of the senses. This desire for a completely new driving sensation is also a highlight of the integrated marketing campaign which was launched at the vehicle’s world premiere in September at the International Motor Show (IAA), and is gradually building up to its market introduction in the first quarter of 2010.