Expect to see much more of Chevrolet vehicles now that the General Motors board has approved plans to substantially increase ad spending. Chevrolet’s recent launches — Camaro, Equinox and Traverse – were all successful in the marketplace but the company believes that they were overshadowed by the automaker’s bankruptcy. At the Reuters Autos Summit in Detroit, Chevrolet global chief Brent Dewar said that the company “didn’t really have a chance of telling the story to consumers.” The GM board’s endorsement of these plans is part of a stepped-up ad campaign GM is running under the slogan “May the Best Car Win.” Dewar has been meeting with numerous ad agencies to look for a company to take a share of the business. While this global advertising campaign is up for grabs, Chevrolet’s main advertising agency will remain to be Detroit-based Campbell-Ewald, which is part of Interpublic Group of Cos. Inc. Chevrolet currently accounts for half of GM’s sales however, that share is expected to increase to 70 percent.
